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  4. The 21st Century Integrated Digital Expe…
  5. 2019 Report to OMB and the Public on Modernizing Agency Websites
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21st Century Integrated Digital Experience Act - 2019 Report to OMB and the Public on Modernizing Agency Websites

As required by the 21st Century Integrated Digital Experience Act (21st Century IDEA), this report details the progress of the Department of Health and Human Services (HHS) during 2019 to modernize websites.

Background

21st Century IDEA requires federal executive branch agencies to report to Congress, OMB, and the public, on their progress to modernize their websites and digital services. The report to the Office of Management and Budget (OMB) is required once per year, for five years, beginning in December 2019. Agencies must report to the Director of OMB, and the public, on the agency's progress over the previous year to implement the requirements of the Act and modernize their digital footprint.

High-level data on how people interact with HHS public websites and digital services is available at https://analytics.usa.gov/health-human-services/.

Section 3 - Website Modernization

Improving customer interactions with HHS websites and digital services is a high priority for the department. A customer's digital experience is impacted by many things, including usability, mobile functionality including page load speeds, search, the way the content is presented both in the written word and visually, the way content is organized, and a person's ability to complete their tasks. HHS aims to provide our varied audiences with easy, intuitive, and clear online experiences, and have taken multiple steps to further this goal.

During this first year under 21st Century IDEA, HHS conducted the following modernization activities:

Coordination

  • Worked with GSA and other Federal government website leaders on a tiger team to create guidance recommendations for IDEA compliance
  • Began coordination among the Chief Information Officer staff and the Digital Communications staffs
  • Created a Digital Communications Strategy to align HHS on vision, mission, goals, and objectives towards achieving the modernization requirements of IDEA.

Research

  • Compiled a comprehensive inventory of HHS websites
  • Conducted a data call to determine status of IDEA compliance on existing websites
  • Attached analytics data to the inventory to determine high-impact websites
  • Conducted extensive research across HHS to determine communications gaps and desires and align on a strategy for achieving modernization

Analysis and Prioritization

  • Analyzed the results of our website data call.
  • Identified the following high-impact websites and digital services:
Priority WebsiteBrief DescriptionFY19 Page Views
ncbi.nlm.nih.govNational Center for Biotechnology Information, National Library of Medicine (NLM), NIH3,106,656,351
MedlinePlus.govMedlinePlus is a service of the National Library of Medicine (NLM), NIH749,193,194
CDC.govCenters for Disease Control660,307,258
Medicare.govMedicare, CMS367,543,681
Healthcare.govAffordable Care Act Health care signup, CMS287,426,282
FDA.govFood and Drug Administration186,863,469
CMS.govCenters for Medicare and Medicaid Services159,979,260
nhlbi.nih.govNational Heart, Lung and Blood Institute, NIH107,060,850
Cancer.govNational Cancer Institute, NIH80,538,002
DrugAbuse.govNational Institute on Drug Abuse, NIH66,539,217
Niddk.nih.gov/National Institute of Diabetes and Digestive and Kidney Diseases, NIH54,036,334
HHS.govU.S. Department of Health and Human Services41,470,153
nimh.nih.govNational Institute of Mental Health26,899,892
IHS.govIndian Health Service23,260,750
oig.hhs.govHHS Office of the Inspector General20,688,047
SAMHSA.govSubstance Abuse and Mental Health Administration17,513,253
womenshealth.govOffice on Women's Health17,457,143
NIH.govNational Institutes of Health16,847,390
HealthyPeople.govHealthyPeople.gov, Office of Disease Prevention and Health Promotion15,847,245
Medicaid.govMedicaid, CMS13,911,664
ACF.HHS.govAdministration for Children and Families13,704,754
AHRQ.govAgency for Healthcare Research and Quality12,852,100

Estimated Modernization Cost and Schedule

Overall, the top priority sites listed above are close to compliance with current understanding of the IDEA requirements. HHS is actively estimating cost and schedule for compliance for the larger landscape of websites across HHS and expects to have a clearer cost and schedule breakdown during FY2020. HHS actively tracks and manages about 1,000 websites.

Content last reviewed December 17, 2020
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