HHS Logo, Seal and Symbol Policies

Topics on this page: Logo Use and Colors | Seal Use and Colors | HHS Symbol

For questions or additional information about the HHS logo and seal, please contact SCPHelpDesk@hhs.gov.

Logo Use and Colors

The logo is for official use of the U.S. Department of Health & Human Services. Approved uses are:

• Printing purposes (pamphlets, posters, flyers, booklets, periodicals, etc.).
• Exhibits and other public affairs-related materials.
• HHS Operating/Staff Division business cards

The logo cannot be used

• To replace, or in conjunction with the seal.
• By the private sector, including grantees, vendors, and contractors
  Use of HHS Logo, Seal and Symbol by Private Sector Partners, Contractors, Grantees, and Vendors
• In combination with other elements to create a logo for an office or program.

Size

The logo should never be reduced to a size of less than 5/8 inch in diameter.

Logo Colors

The official color of the HHS logo is HHS Blue. RGB decimal code: R24 / G83 / B148.

The logo may also be rendered in black or white. Two-or multi-color reproduction of the logo is not permitted.

Seal Use and Colors

Use the HHS seal for:

• Department flag
• Squeeze or mechanical seals (notary-type seals for true copies)
• Podium emblems when the Secretary speaks
• Inspector’s credentials (FDA, OIG, etc.)
• ID cards and building passes (i.e, PIV cards)
• Beneficiary entitlement cards (i.e., Medicare Cards)
• HHS Forms
• Awards (service pins, cuff links, plaques, etc.)
• Citations and certificates
• Signs on Regional and field facilities, and HHS office doors
• Formal invitations from the Secretary
• Parking permits and stickers

The seal cannot be used:

• To replace, or in conjunction with, the logo
• On HHS employee business cards. Only the Secretary and Deputy Secretary are authorized to use the HHS seal for business cards
• By the private sector, including grantees, vendors, and contractors
  Use of HHS Logo, Seal and Symbol by Private Sector Partners, Contractors, Grantees, and Vendors

Size

The seal should never be reduced to a size of less than 5/8 inch in diameter.

Seal Colors

The official color of the seal is HHS Blue. RGB decimal code: R24 / G83 / B148.

The seal may also be rendered in black or white. Two-or multi-color reproduction of the seal is not permitted.

Social Watermark and Colors

The HHS social watermark is used specifically for HHS social media graphics.

The watermark should be rendered in black or white.

In some cases, this mark may be rendered in HHS Blue. The RGB decimal code for this color is: R24 / G83 / B148. Two-or multi-color reproduction of the watermark is not permitted.

HHS Symbol

The symbol is the key element in Department identification. The symbol represents the American People sheltered in the wing of the American Eagle, suggesting the Department’s concern and responsibility for the welfare of the people.

This symbol is the visual link which connects the graphic communications of all components and programs of the Department. It is the major design component for the Department logo and seal.

The symbol can never be altered and must always be positioned with the eagle facing left. It should never be reduced to a size of less than 1/4 inch in height.