Skip to main content
U.S. flag

An official website of the United States government

Here’s how you know

Dot gov

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

HTTPS

Secure .gov websites use HTTPS
A lock (LockA locked padlock) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

  • About HHS
  • Programs & Services
  • Grants & Contracts
  • Laws & Regulations
  • Radical Transparency
  • Big Wins
Breadcrumb
  1. Home
  2. Risk Less. Do More.
  3. About the Campaign
  • Risk Less. Do More. Campaign
    • About the Campaign
  • Flu, COVID-19, and RSV Facts
  • Outreach Materials
  • Campaign Ads
    • Adults 60+
    • Long-Term Care Home Residents
    • Caregivers
    • Pregnant Women
    • Health Care Providers
    • Adults 18–64
  • For Health Care Providers
  • Newsroom
  • English
  • Español (Spanish)

About the Campaign

The U.S. Department of Health and Human Services (HHS) Pan Respiratory Virus (PRV) Public Education Campaign (PEC), also called Risk Less. Do More., is a national, integrated effort to increase awareness of, confidence in, and uptake of vaccines that reduce severe illness from influenza (flu), COVID-19, and the Respiratory Syncytial Virus (RSV) in at-risk populations. The campaign will also:

Risk Less. Do More. Get this season's vaccines logo
  • Help limit the spread of these viruses in all populations by informing people about effective prevention measures they can take.
  • Deliver research-based messages through paid, earned, and owned media including TV, radio, print, social, other digital, and out-of-home platforms.
  • Partner with national, state, and local organizations to ensure that all audiences have access to information that can help them avoid illness and protect themselves, their families, and their communities from highly contagious respiratory viruses.

Priority Audiences

The Risk Less. Do More. campaign will prioritize reaching audiences at high risk from PRVs, including adults ages 60 and older and adults living in long-term care facilities (LTCF). The campaign will engage these priority audiences, along with family members and friends who help older adults access care and make health decisions.

The campaign will also tailor messages for health care providers (HCPs) and provide them with resources to help facilitate conversations with patients about Pan Respiratory Virus vaccines.

Partnership Engagement

Partner organizations will have access to campaign materials developed by HHS in collaboration with the Centers for Disease Control and Prevention (CDC) to help amplify and extend the reach of the campaign messages and activities among priority audiences. Outreach materials include fact sheets, posters, flyers, social media messages, and more to help amplify community engagement efforts.

Content created by Assistant Secretary for Public Affairs (ASPA)
Content last reviewed February 20, 2025
Back to top

Subscribe to Email Updates

Receive the latest updates from the Secretary and Press Releases.

Subscribe
  • Contact HHS
  • Careers
  • HHS FAQs
  • Nondiscrimination Notice
  • Press Room
  • HHS Archive
  • Accessibility Statement
  • Privacy Policy
  • Budget/Performance
  • Inspector General
  • Web Site Disclaimers
  • EEO/No Fear Act
  • FOIA
  • The White House
  • USA.gov
  • Vulnerability Disclosure Policy
HHS Logo

HHS Headquarters

200 Independence Avenue, S.W.
Washington, D.C. 20201
Toll Free Call Center: 1-877-696-6775​

Follow HHS

Follow Secretary Kennedy