Content created by Assistant Secretary for Public Affairs (ASPA)
Explore a range of social media and other digital advertisements encouraging campaign audiences to get vaccinated against flu, COVID-19, and RSV.
About the Campaign
The U.S. Department of Health and Human Services (HHS) Pan Respiratory Virus (PRV) Public Education Campaign (PEC), also called Risk Less. Do More., is a national, integrated effort to increase awareness of, confidence in, and uptake of vaccines that reduce severe illness from influenza (flu), COVID-19, and the Respiratory Syncytial Virus (RSV) in at-risk populations. The campaign will also:
- Help limit the spread of these viruses in all populations by informing people about effective prevention measures they can take.
- Deliver research-based messages through paid, earned, and owned media including TV, radio, print, social, other digital, and out-of-home platforms.
- Partner with national, state, and local organizations to ensure that all audiences have access to information that can help them avoid illness and protect themselves, their families, and their communities from highly contagious respiratory viruses.
Priority Audiences
The Risk Less. Do More. campaign will prioritize reaching audiences at high risk from PRVs, including adults ages 60 and older and adults living in long-term care facilities (LTCF). The campaign will engage these priority audiences, along with family members and friends who help older adults access care and make health decisions.
The campaign will also tailor messages for health care providers (HCPs) and provide them with resources to help facilitate conversations with patients about Pan Respiratory Virus vaccines.
Partnership Engagement
Partner organizations at the national, state, and local levels will have access to campaign materials developed by HHS in collaboration with the Centers for Disease Control and Prevention (CDC) to help amplify and extend the reach of the campaign messages and activities among priority audiences. Outreach materials include fact sheets, posters, flyers, social media messages, and more to help amplify community engagement efforts.
Flu, COVID-19, and RSV Facts
Flu, COVID-19, and RSV are common respiratory illnesses with symptoms that can range from mild to deadly. Vaccines help prevent severe disease and hospitalization from these illnesses.
Get the facts about respiratory illnesses, learn more about the benefits of getting this season’s vaccines, and find answers to commonly asked questions.
Read “Flu, COVID-19, and RSV” facts.
Newsroom
The Risk Less. Do More. campaign newsroom features resources for journalists to help facilitate news reporting. Visit the newsroom.
Encourage Vaccination
As a champion for older adults and people at risk for respiratory infections, you play an important role in promoting the life-saving benefits of flu, COVID-19, and RSV vaccines. As a trusted source of health and vaccine information, you and your organization need concise, timely, easy-to-digest resources to share with your patients, members, and priority audiences this respiratory season.
Review a range of resources to share with patients, including a flu, COVID-19, and RSV fact sheet, commonly asked questions and answers about vaccines, and a poster outlining key reasons to get vaccinated.
View the latest campaign advertisements informing audiences about flu, COVID-19, and RSV vaccines.
Featured Resources
Know the risks of respiratory infections, get answers to commonly asked questions about flu, COVID-19, and RSV vaccines, and understand how the benefits of vaccination outweigh the risks.
A handout for health care providers to give to patients that explains who is at highest risk for severe flu, COVID-19, and RSV, and why vaccination is important.
A fact sheet for health care providers to give to patients that addresses common concerns about flu, COVID-19, and RSV vaccines.
A poster for health care providers to hang in places where patients can learn about why to vaccinate against flu, COVID-19, and RSV.
Have questions or need assistance? Contact a member of the campaign team using the Contact Us form.