Content created by Assistant Secretary for Public Affairs (ASPA)
This page includes some recent advertisements from the Risk Less. Do More. campaign. The ads are organized by the audience. If you are interested in using these in your outreach efforts, please contact us.
Adults 60+
The advertisements below include a mix of social media graphics and digital videos for adults ages 60 and older. Advertisements include tailored messaging for general market, Black, Latino, and rural audiences. Additional television, radio, digital, and print ads may be available upon request.
Flu, COVID-19, and RSV vaccines increase your protection against serious illness so you can do more of the little stuff that means so much.
Severe flu, COVID-19, or RSV can get you really sick. But vaccines lower your risk and their side effects are usually mild and temporary.
Flu and COVID-19 vaccines lower your risk of being hospitalized if you get sick. So get your vaccines and keep flu and COVID-19 from interrupting you.
75+? Or 60+ with health conditions like heart disease or diabetes? An RSV vaccine can protect you from serious illness so you can keep stirring things up.
If you're 75 or older, RSV can be a serious health threat. To help protect yourself from severe illness or hospitalization, you should get an RSV vaccine. Talk to your doctor today.
If you're 75+ or 60+ with diabetes or obesity, you're at higher risk for severe RSV. Protect yourself by getting vaccinated today.
RSV is a serious respiratory disease for people 75+ or 60+ with health conditions such as heart or lung disease. Talk to your doctor about an RSV vaccine.
If you're 75 or older, or 60 or older with conditions such as diabetes or obesity, you should get an RSV vaccine.
If you're 75 or older, or 60 or older with conditions such as heart or lung disease, an RSV vaccine can help keep symptoms mild.
If you’re 75 or older, you have a higher risk of serious illness from RSV. Vaccines help keep you from missing a beat.
RSV can be a serious health threat. Get an RSV vaccine and get serious protection.
If you're 75+, or 60+ and live with conditions such as diabetes, heart disease, obesity, or lung disease, RSV can get serious.
Long-Term Care Home Residents
The advertisements below include a mix of social media graphics and digital videos for long-term care home residents. Advertisements include tailored messaging for general market, Black, Latino, and rural audiences. Additional television, radio, digital, and print ads may be available upon request.
In long-term care, your risk for severe flu, COVID-19, or RSV is higher - vaccines help keep serious illness out of your plans.
Most residents in long-term care live with a health issue that raises their risk of severe flu, COVID-19, or RSV. Talk to them about getting their vaccines.
RSV can spread quickly in long-term care homes, but an RSV vaccine lowers your risk of serious illness.
If you're 75 or older, or 60 or older and living in a long-term care home, ask about an RSV vaccine.
Residents in long-term care homes face a higher risk of severe RSV. Protect yourself and those around you—talk to your doctor about getting vaccinated.
Health Navigators
The advertisements below include a mix of social media graphics and digital videos for health navigators, adults who care for family and loved ones and help guide their health care decisions. Advertisements include tailored messaging for general market, Black, Latino, and rural audiences. Additional television, radio, digital, and print ads may be available upon request.
Help care for someone older? Protecting them from severe flu, COVID-19, or RSV starts with a conversation.
Talk to your mom about getting vaccinated for flu and COVID-19 so she can keep up with her other routines.
Let him know an RSV vaccine lowers the risk of serious illness for anyone 75+ or 60+ with certain health conditions.
RSV can be dangerous for those 75+ and those 60+ with conditions such as obesity or diabetes. Protect someone you love—encourage them to talk to their doctor about an RSV vaccine.
RSV can be severe for those 75 and older. Help them get an RSV vaccine and protect your time together.
RSV can spread in long-term care homes and put residents at risk for severe illness. Help your older loved one get an RSV vaccine.
If your loved one is 75 or older, or 60 or older living in a long-term care home, help them get an RSV vaccine.
RSV is a serious respiratory disease. Your loved one 75 or older should get an RSV vaccine to reduce the risk of severe illness.
Ask your loved one 75 or older, or 60 or older with certain medical conditions, to talk to a doctor about an RSV vaccine.
People 75 and older are at higher risk of serious illness from RSV, but vaccines help lower their risk and keep them at their very best.
An RSV vaccine helps lower their risk of severe disease. Help keep your loved one protected long past visiting hours.
People 75 and older are at higher risk of serious illness from RSV, but vaccines help lower their risk and keep them at their very best.
Pregnant People
The advertisements below include a mix of social media graphics and digital videos for pregnant people. Additional radio, digital, and print ads may be available upon request.
RSV vaccines give your baby a leg up, before they take their first steps. Talk to your doctor about a maternal RSV vaccine.
Infants have a higher risk of hospitalization from respiratory viruses, but your flu and COVID-19 vaccines help protect you both.
RSV is the #1 cause of infant hospitalization. Talk to your doctor about an RSV vaccine now, because you won't ever want to let them out of your arms.
Newborns have a higher risk of hospitalization from respiratory viruses. But your flu, COVID-19, and RSV vaccines protect them too.
RSV is the number one cause of infant hospitalization. Talk to your doctor about a maternal RSV vaccine.
RSV is the number one cause of infant hospitalization. Talk to your doctor about a maternal RSV vaccine.
Health Care Providers
The advertisements below include a mix of social media graphics and digital videos for health care providers. Additional television, radio, digital, and print ads may be available upon request.
When you bring up RSV, you can bring down its risks. Get vaccine resources for your patients.
Most adults say their doctor's opinion is their #1 motivator for getting flu, COVID-19, and RSV vaccines.
Flu, COVID-19, and RSV vaccines help prevent serious illness for patients with existing health conditions.
Let your moms-to-be know that their flu, COVID-19, and RSV vaccine protect their babies.
Your patients 75+ or 60+ with conditions such as lung disease or diabetes might not know – RSV puts them at serious risk.
Educating patients can help raise vaccination rates and lower the number of infections.
Have questions or need assistance? Contact a member of the campaign team using the Contact Us form.