Skip to main content
U.S. flag

An official website of the United States government

Here’s how you know

Dot gov

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

HTTPS

Secure .gov websites use HTTPS
A lock (LockA locked padlock) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

  • About HHS
  • Programs & Services
  • Grants & Contracts
  • Laws & Regulations
  • Radical Transparency
  • Big Wins
Breadcrumb
  1. Home
  2. Risk Less. Do More.
  3. Campaign Ads
  • Risk Less. Do More. Campaign
    • About the Campaign
  • Flu, COVID-19, and RSV Facts
  • Outreach Materials
  • Campaign Ads
    • Adults 60+
    • Long-Term Care Home Residents
    • Caregivers
    • Pregnant Women
    • Health Care Providers
    • Adults 18–64
  • For Health Care Providers
  • Newsroom
  • English
  • Español (Spanish)

Campaign Ads

Want to use our campaign ads?

The ads below were developed for the Risk Less. Do More. campaign to raise awareness of respiratory viruses and promote the benefits of getting this season’s flu, COVID-19, and RSV vaccines. They include video, social, and digital assets with messages tailored to priority audiences.

You can use these ads at no cost to support your own efforts to promote flu, COVID-19, and RSV vaccines in your community.

To learn more about what ads are available and how you can use them, contact us. We will respond to your inquiry in two to three business days.

Contact us for more information.

Adults 60+

Find campaign ads that you can use to reach adults ages 60 and older.

  • Cars ad thumbnail

    People 65 and older who didn’t get last season's vaccines were twice as likely to wind up in the hospital. Be ready for the road ahead with this season’s updated flu and COVID vaccines.

    Watch "Cars" video on YouTube

  • Human count lake ad thumbnail

    You don’t stop being you just because you hit 65. But you do face more risk from flu and COVID-19. Get this season’s vaccines and keep doing more.

    Watch "Human count (Lake)" video on YouTube

  • Every visit brings a smile ad thumbnail

    Older adults in long-term care can cut their risk of flu, COVID-19, and RSV hospitalization nearly in half with this season's vaccines.

    View "Every Visit Brings a Smile" ad [769 KB]

  • Keep fun in your schedule ad thumbnail

    Adults 65 and older are 10x more likely to be hospitalized by flu, COVID-19, or RSV than people under 50. Vaccines are your best defense.

    View "Keep Fun in Your Schedule" ad [978 KB]

  • Keep this season sociable ad thumbnail

    Last season 90% of adults who were hospitalized for COVID-19 were not up to date on their vaccines. Get your vaccine today.

    View "Keep This Season Sociable" ad [1082 KB]

  • RSVP with confidence ad thumbnail

    Last season, 2 out of 3 adults hospitalized for flu or COVID-19 were 65 or older. Vaccines are your best defense.

    View "RSVP with Confidence" ad [1234 KB]

View all Adults 60+ ads

Long-Term Care Home Residents

Find campaign ads that you can use to reach people who live in long-term care homes.

  • Up For Activities ad thumbnail

    In long-term care, your risk for severe flu, COVID-19, and RSV is higher. Vaccines help keep serious illness out of your plans.

    View "Up for activities" ad [98 KB]

  • Plot Twist ad thumbnail

    Most residents in long-term care live with a health issue that raises their risk of severe flu, COVID-19, or RSV. Talk to them about getting their vaccines.

    View "Plot twist" ad [198 KB]

  • Unwelcome visitor ad thumbnail

    RSV can spread quickly in long-term care homes, but an RSV vaccine lowers your risk of serious illness.

    View "Unwelcome visitor" ad [111.81 KB]

  • Staying close takes staying healthy ad

    If you're 75 or older, or 60 or older and living in a long-term care home, ask about an RSV vaccine. 

    View "Stay close" ad [904.17 KB]

  • Fact is, shared space is shared risk ad thumbnail

    Residents in long-term care homes face a higher risk of severe RSV. Protect yourself and those around you. Talk to your doctor about getting vaccinated.

    View "Shared space" ad [474.35 KB]

View all Long-Term Care Home Residents ads

Caregivers

Find campaign ads that you can use to reach caregivers—adults who care for a family member or other loved one and help guide their health care decisions.

  • Precious ad thumbnail

    Last year, flu and COVID hospitalized nearly one million people over 65. Reduce the risk of hospitalization for your loved ones. Help them get vaccinated for flu and COVID-19.

    Watch "Precious" video on YouTube

  • Romeo and Juliet ad thumbnail

    Nearly 1 million people 65 and older were hospitalized last year due to flu and COVID-19. Getting vaccinated cuts this risk in half.

    Watch "Romeo and Juliet" video on YouTube

  • Human count Mom ad thumbnail

    Last year alone, flu and COVID-19 hospitalized nearly 1 million moms, dads, favorite uncles, and grandmas over 65. Talk to your loved one about getting this season’s vaccines.

    Watch "Human count Mom" video on YouTube

  • Wheelbarrow ad thumbnail

    If someone you love is 65+, talk with them about vaccines and help protect your family treasures.

    View "Wheelbarrow" ad [1095 KB]

  • Irreplaceable ad thumbnail

    If someone you love is 65+, talk with them about vaccines that could help lower their risk.

    View "Irreplaceable" ad [657 KB]

  • Your next walk ad thumbnail

    Adults 65+ are 10x more likely than people under 50 to be hospitalized by flu, COVID-19, or RSV. So talk with her about vaccines.

    View "Your next walk" ad [906 KB]

View all Caregivers ads

Pregnant Women

Find campaign ads that you can use to reach pregnant women.

  • Pass along protection ad thumbnail

    Before you even meet your new baby, you can protect them against severe flu and COVID-19 by getting this season’s vaccines. These vaccines can help protect your little one over their first six months of life.

    Watch "Pass along protection" video on YouTube

  • You'd do anything ad thumbnail

    You can protect your baby now against severe illness during their first six months of life by getting your flu, COVID-19, and RSV vaccines.

    Watch "You'd do anything" video on YouTube

  • Cut down the risks ad thumbnail

    You can cut the risk of serious illness for both you and your baby by getting this season’s vaccines.

    View “Cut down the risks” ad [1855 KB]

  • First letters ad thumbnail

    RSV can spell danger for newborns. You can help protect them by getting a maternal RSV vaccine in your third trimester.

    View “First letters” ad [1579 KB]

  • Trimester three reminder ad thumbnail

    Getting a maternal RSV vaccine between 32 and 36 weeks can protect your baby over their first six months of life.

    View “Trimester three reminder” ad [2070 KB]

  • For Two ad thumbnail

    Infants have a higher risk of hospitalization from respiratory viruses, but your flu and COVID-19 vaccines help protect you both.

    View "For two" ad [264 KB]

View all Pregnant Women ads

Health Care Providers

Find campaign ads that you can use to reach health care providers.

  • Hard facts ad thumbnail

    Your recommendation carries a lot of weight. Take a moment to discuss the risks presented by flu and COVID-19, particularly for older patients and pregnant people. Let them know this season’s vaccines can reduce their risk of severe illness.

    Watch "Hard facts" video on YouTube

  • First six months ad

    Expectant moms depend on their OB/GYN to help them do all they can for their babies – let them know how much vaccines help lower flu, COVID-19, and RSV risks.

    Watch “First six months” video on YouTube

  • Extra protection ad thumbnail

    When your patients ask about flu vaccines, remind them that COVID-19 and RSV vaccines also help keep them out of the hospital.

    View “Extra protection” ad [1132 KB]

  • Best prescription ad thumbnail

    Last year, 2 out of 3 COVID-19 hospitalizations were of adults 65+. 2 out of 3! Let your patients know the risk they're living with and how vaccines can help.

    View “Best prescription” ad [609 KB]

  • Wise guy ad thumbnail

    The risk of flu, COVID-19, or RSV hospitalizing one of your patients 75 or older is double the risk for adults ages 65–74. It’s a risk many don’t know they’re living with, so remind them—vaccines lower their risk.

    View "Raise this issue" ad [720 KB]

  • Living with risk ad thumbnail

    Urgent care doctors can help lower hospitalizations every day even for patients they don't see every day. Let your patients know how much vaccines help lower their risk.

    View "That needs urgent care" ad [744 KB]

View all Health Care Providers ads

Adults 18–64

Find campaign ads that you can use to reach adults ages 18–64.

  • Stay up to date thumbnail

    Are you up to date with your flu and COVID-19 vaccines? Even if you were vaccinated in the past, your immunity weakens, so it's time to boost your defense.

    Watch "Stay up to date" video on YouTube

  • It all adds up ad thumbnail

    Coming down with a severe case of flu or COVID-19 can get in your way. Vaccines help keep symptoms mild, so get this season’s vaccines.

    Watch "It all adds up" video on YouTube

  • Bad hair ad thumbnail

    Protecting yourself against getting really sick from flu and COVID-19 is one choice you won't regret. Plus, you can get this season's flu and COVID-19 vaccines at the same time.

    Watch "Bad Hair" video on YouTube

  • Protect yourself with the flu and COVID-19 vaccines thumbnail.

    Protect yourself with the flu and COVID-19 vaccines, so you don't miss out.

    View "Cup of coffee" ad [344 KB]

  • Better together ad thumbnail

    Double up on your protection this season with both flu and COVID-19 vaccines for the best defense against getting really sick. Last year, vaccines prevented nearly 9 million flu cases and cut COVID-19 hospitalizations in half.

    View "Better together" ad [3749 KB]

  • Step up your defense ad thumbnail

    Protect yourself this season with the flu vaccine. Last year, vaccines prevented nearly 9 million flu cases. Get your flu shot today!

    View "Step up your defense" ad [524 KB]

View all Adults 18–64 ads
Content created by Assistant Secretary for Public Affairs (ASPA)
Content last reviewed February 20, 2025
Back to top

Subscribe to Email Updates

Receive the latest updates from the Secretary and Press Releases.

Subscribe
  • Contact HHS
  • Careers
  • HHS FAQs
  • Nondiscrimination Notice
  • Press Room
  • HHS Archive
  • Accessibility Statement
  • Privacy Policy
  • Budget/Performance
  • Inspector General
  • Web Site Disclaimers
  • EEO/No Fear Act
  • FOIA
  • The White House
  • USA.gov
  • Vulnerability Disclosure Policy
HHS Logo

HHS Headquarters

200 Independence Avenue, S.W.
Washington, D.C. 20201
Toll Free Call Center: 1-877-696-6775​

Follow HHS

Follow Secretary Kennedy