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  2. Risk Less. Do More.
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  • Risk Less. Do More. Campaign
    • About the Campaign
  • Flu, COVID-19, and RSV Facts
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Caregivers

The campaign ads below include a mix of video, social, and digital assets for caregivers (adults who care for a family member or other loved one and help guide their health care decisions) about helping their loved one get vaccinated against flu, COVID-19, and RSV. Additional TV, radio, digital, and print ads may be available upon request.

To learn more about what ads are available and how you can use them in your outreach efforts, contact us.

Video Ads

Use our campaign videos to share important information with health navigators about helping their loved one get vaccinated for flu, COVID-19, and RSV. Looking for broadcast quality videos? Contact us.

  • Precious ad thumbnail

    Last year, flu and COVID hospitalized nearly one million people over 65. Reduce the risk of hospitalization for your loved ones. Help them get vaccinated for flu and COVID-19.

    Watch "Precious" video on YouTube

  • Romeo and Juliet ad thumbnail

    Nearly 1 million people 65 and older were hospitalized last year due to flu and COVID-19. Getting vaccinated cuts this risk in half.

    Watch "Romeo and Juliet" video on YouTube

  • Human count Mom ad thumbnail

    Last year alone, flu and COVID-19 hospitalized nearly 1 million moms, dads, favorite uncles, and grandmas over 65. Talk to your loved one about getting this season’s vaccines.

    Watch "Human count Mom" video on YouTube

  • More Good Talks: 30 ad thumbnail

    Help care for someone older? Protecting them from severe flu, COVID-19, or RSV starts with a conversation.

    Watch "More good talks" video on YouTube

  • Together video thumbnail

    People 75 and older are at higher risk of serious illness from RSV, but vaccines help lower their risk and keep them at their very best.

    Watch "Together" video on YouTube

Social and Digital Ads

Use our campaign social and digital ads to encourage health navigators to help their loved one get this season’s vaccines for flu, COVID-19, and RSV.

  • Wheelbarrow ad thumbnail

    If someone you love is 65+, talk with them about vaccines and help protect your family treasures.

    View "Wheelbarrow" ad [1095 KB]

  • Irreplaceable ad thumbnail

    If someone you love is 65+, talk with them about vaccines that could help lower their risk.

    View "Irreplaceable" ad [657 KB]

  • Cut his risk ad thumbnail

    If someone you love is in long-term care, talk with them about flu, COVID-19, and RSV vaccines that could cut their risk of hospitalization by about 50%.

    View "Cut his risk" ad [746 KB]

  • Your next walk ad thumbnail

    Adults 65+ are 10x more likely than people under 50 to be hospitalized by flu, COVID-19, or RSV. So talk with her about vaccines.

    View "Your next walk" ad [906 KB]

  • A moment missed ad thumbnail

    The older your loved one is, the higher their risk of severe respiratory illness. Talk with them about getting flu, COVID-19, and RSV vaccines.

    View "A moment missed" ad [824 KB]

  • Protect them ad thumbnail

    For older people living in long-term care, vaccines can reduce the risk of hospitalization for respiratory infections by nearly half. Talk with your loved one about vaccines.

    View "Protect them" ad [750 KB]

  • Help them get vaccinated, and don't miss your next hug ad thumbnail

    Flu, COVID-19, and RSV can lead to severe illness and hospitalization for older adults. Help them get vaccinated, and don't miss your next hug.

    View "Be there for every hug" ad [152 KB]

  • Help them get vaccinated ad thumbnail

    Flu and COVID-19 can lead to severe illness and hospitalization for adults ages 65 and older. Help them get vaccinated.

    View "Be there for them" ad [144 KB]

  • Encourage your loved one to talk to their doctor ad thumbnail

    Encourage your loved one to talk to their doctor about flu and COVID-19 vaccines.   

    View "Help" ad [788.49 KB]

  • Keep your older loved ones protected ad thumbnail

    Keep your older loved ones protected by helping them get this season's flu, COVID-19, and RSV vaccines.

    View "Getting together" ad [1.07 MB]

  • If your loved one is in a nursing home, they're at higher risk for respiratory viruses. Help them get an RSV vaccine.

    If your loved one is in a nursing home, they're at higher risk for respiratory viruses. Help them get an RSV vaccine.

    View "Long-term care" ad [798 KB]

  • Come On By ad thumbnail

    Let him know an RSV vaccine lowers the risk of serious illness for anyone 75+ or 60+ with certain health conditions.

    View "Come on by" ad [242 KB]

  • Stretching ad thumbnail

    Talk with your mom about getting vaccinated for flu and COVID-19 so she can keep up with her other routines.

    View "Stretching" ad [282 KB]

  • Fact is, an RSV vaccine helps your older loved one stay out of the hospital ad thumbnail.

    RSV can be dangerous for those 75+ and those 60+ with conditions such as obesity or diabetes. Protect someone you love—encourage them to talk to their doctor about an RSV vaccine.

    View "Fact is - mother and daughter" ad [147 KB]

  • Fact is, RSV can be very serious for people 75 and older ad thumbnail.

    RSV can be severe for those 75 and older. Help them get an RSV vaccine and protect your time together.

    View "Fact is - grandparent" ad [120 KB]

  • Fact is, RSV can cause severe respiratory symptoms ad thumbnail.

    RSV can spread in long-term care homes and put residents at risk for severe illness. Help your older loved one get an RSV vaccine.

    View "Fact is - long-term care" ad  [131 KB]

  • Help your loved one avoid severe RSV ad thumbnail.

    If your loved one is 75 or older, or 60 or older living in a long-term care home, help them get an RSV vaccine.

    View "Avoid" ad [128 KB]

  • Caring today for tomorrow ad thumbnail.

    RSV is a serious respiratory disease. Your loved one 75 or older should get an RSV vaccine to reduce the risk of severe illness.

    View "Caring" ad [155 KB]

  • A sigh of relief for you and them ad thumbnail.

    Ask your loved one 75 or older, or 60 or older with certain medical conditions, to talk to a doctor about an RSV vaccine.

    View "Relief" ad [154 KB]

  • Vaccines help protect mom time ad

    People 75 and older are at higher risk of serious illness from RSV, but vaccines help lower their risk and keep them at their very best.

    View "Mom time" ad [101.27 KB]

  • RSV can spread quickly in long-term care homes ad

    An RSV vaccine helps lower their risk of severe disease. Help keep your loved one protected long past visiting hours.

    View "Protects like you would" ad [118.34 KB]

Content created by Assistant Secretary for Public Affairs (ASPA)
Content last reviewed December 31, 2024
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