Content created by Office of Intergovernmental and External Affairs (IEA)
The Newborn Supply Kit Program is a one-time, service delivered in collaboration with hospitals, federally qualified health centers, and community organizations. The Kit provides families with basic physical supplies crucial to the first few weeks after delivery, as well as educational information to build trust and form a foundation of relationships for further service connections.
The Kit is modeled on successful programs in other countries and seeks to:
- Reduce the time, stress, and burden on new parents to obtain immediately needed supplies.
- Increase knowledge about caring for your baby, yourself and your family after the birth of a child.
The Newborn Supply Kit program was launched by the U.S. Department of Health and Human Services (HHS) as a public-private partnership. This reflects the federal government’s broader commitment to harnessing private-sector innovation and capacity to address public health challenges more effectively. Public-private partnerships like this are not merely supportive—they are integral to the program’s design and long-term sustainability. By aligning federal expertise and informational resources with the logistical expertise of the private sector, HHS is able to scale impact quickly, minimize duplication of effort, and ensure that essential supplies reach families in need more efficiently.
This model demonstrates how strategic collaboration with private and nonprofit sectors can extend the reach of federal programs and foster innovation.
As we look to expand, we welcome collaboration from additional partners as we scale this program more broadly. Email us if you’re interested in partnering with us.
Inventory List
Postpartum Care
- Overnight Pads
- Witch Hazel wipes
- Nipple Cream
- Nursing pads
Newborn Care
- Thermometer
- Nasal Aspirator
- Vitamin D3
- Diaper rash ointment
- Diapers
- Wipes
- Receiving blankets/swaddle
- Socks
- Burp cloth
- Shampoo
- Lotion
The initial pilot phase of the Newborn Supply Kit Program distributed 18,000 Kits across 15 states (Alabama, Arkansas, California, Florida, Georgia, Louisiana, Mississippi, New Jersey, New Mexico, New York, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia).
During the pilot, Kits were distributed to families receiving care at participating Federally Qualified Health Centers, hospitals or through community-based organizations in partnership with a 501(c)3 nonprofit organization, Baby2Baby.
We are developing new partnerships that will allow us to continue expanding the program so that more families can have access to these Kits after the birth of their new baby.
News
Supporting Families from the Start
November 24, 2025 | BLOG
Supporting Families in Moments that Matter: Newborn Supply Kit Pilot Results Show Reduced Emotional and Financial Stress for New Moms and Improved Trust in Government
October 28, 2024 | BLOG
Newborn Supply Kit Shows Promising Early Results
December 04, 2023 | BLOG
How We Co-Designed the Newborn Supply Kit with Mothers: Supporting Families in the Crucial First Weeks after Having a Baby
June 08, 2023 | BLOG
How to partner with us
Interested in partnering with the Department of Health and Human Services to support the Newborn Supply Kit Program? Contact our Office of Strategic Partnerships team at partnerwithus@hhs.gov.