PPHF 2012 Porter Novelli Public Services - April 30, 2012
Reporting Template for Awarded PPHF Funds
Agency: Centers for Medicare and Medicaid Services (CMS)
PPHF Program: Prevention Awareness Campaign
Recipient: [Name, address, DUNS if applicable]
Porter Novelli Public Services, Inc.
1909 K Street, N.W.
Washington, DC 20006
Mechanism/Procurement Type: Task Order under Porter Novelli’s National Multi-Media Education and Outreach (NEC) IDIQ Contract
Award Date: April 30, 2012
The purpose of this task order is to obtain technical professional services for strategic planning, development, execution, and assessment of a national, integrated multi-media education campaign that promotes the preventive health care benefits available to all Americans as a result of the Affordable Care Act. This campaign will generate broad awareness of preventive benefits and encourage people to utilize them for better health.
Under the Affordable Care Act, many insurers, including Medicare and Medicaid, are required to cover certain preventive services at no cost to patients. These benefits were expanded because chronic diseases, such as heart disease, cancer, and diabetes, are responsible for 7 out of 10 deaths among Americans each year and account for 75% of the nation’s health spending – and often are preventable. The Affordable Care Act helps make prevention affordable and accessible by requiring health plans to cover recommended preventive services without charging a deductible, copayment or co-insurance. High-quality preventive care helps Americans stay healthy, avoid or delay the onset of disease, lead productive lives and reduce costs. And yet, despite the proven benefits of preventive health services, too many Americans go without needed preventive care because of financial barriers. Even families with insurance may be deterred by copayments and deductibles and may forgo getting cancer screenings, immunizations for their children and themselves, and wellness visits they need to keep their families healthy.
In addition to activities promoting the overall awareness of preventive benefits, this campaign will also target specific segments of the population to educate and raise awareness of benefits that can improve their health.
Award Amount: [PPHF Dollars] $17,598,027