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Identity

Consistency in the appearance of the HHS.gov logo builds trust. The following ensures that the HHS.gov logo is clearly identified.


Usage

The HHS.gov color logo should be used on the HHS brand blue background. Use the color logo in the web site header and other materials.

Figure 1, caption follows.
Figure 1: The HHS.gov logo on the HHS brand blue background.

The dark gray logo should be used on a white background. The white logo should be used on a dark or black background.

Figure 2a, caption follows
Figure 2a: The white HHS.gov logo on a dark or black background.
Figure 2, caption follows
Figure 2b: The dark gray HHS.gov logo on on a white background.

As a watermark, the logo can be used in all white or all black at 30% opacity. Use the watermarked logo treatment on dark or light backgrounds, often used in social media graphics.

Figure 3, caption follows.
Figure 3a: The watermarked HHS.gov logo is translucent on dark backgrounds.
Figure 3b, caption follows.
Figure 3b: The watermarked HHS.gov logo is translucent on light backgrounds.

Correct Usage

Figure 4, caption follows.
Figure 4: The HHS.gov logo in web site header.

Figure 5, caption follows.
Figure 5: The HHS.gov logo in web site header of the desktop browser view.

Figure 6, caption follows.
Figure 6: The HHS.gov logo in web site header of the mobile platform view.

Figure 7, caption follows.
Figure 7: The HHS.gov logo as a watermark in social media graphics.

Incorrect Usage

Figure 8, caption follows.
Figure 8: Various examples of incorrect usage of the HHS.gov logo which do not adhere to the HHS.gov style guide.
Content created by Digital Communications Division (DCD)
Content last reviewed on June 13, 2016