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Promoting I Can Do It!

Help us inspire Americans with a disability to be active, eat healthy and have fun - Spread the word about ICDI and encourage organizations to become ICDI Sites! We've provided promotional materials, partner messaging, and other marketing resources to help you communicate about ICDI with your stakeholders.

Jump to: Promotional Materials | Partner Messaging | Other Marketing Resources


Promotional Materials

  • ICDI Case Statement
    This document makes the case to all stakeholders about why ICDI is important using relevant data and evidence. It also addresses how ICDI can help individuals with a disability overcome barriers to being healthy and active.

  • What to Expect as an ICDI Site Coordinator
    Informs disability community stakeholders and individuals with programs serving individuals with disabilities about what ICDI is, why they should use the ICDI model to support individuals with a disability, and what they will do.

  • What to Expect as an ICDI Mentor
    Informs potential Mentors about what ICDI is, why they should join, and what they will do.

  • What to Expect as an ICDI Mentee
    Informs potential Mentees and their support network about what ICDI is, why they should join, and what they will do.

  • ICDI Brochure
    Informs potential partners and the community about the need for ICDI, the ICDI core tenets, how ICDI works, and how to become involved.

 

Partner Messaging

We’ve included sample messages for you, but feel free to create your own. Remember to use #ICanDoIt in any messages you share about ICDI and the ICDI Evaluation Incentive Opportunity. Follow PCSFN on Twitter. Then share, retweet, and favorite our ICDI messages.

Twitter

  • @FitnessGov is looking for community orgs or schools that want to expand health & fitness programs w/inclusive programming for individuals w/a disability. Use their FREE #ICanDoIt model & apply for up to a $5K incentive. Apply by Aug 12: www.JoinICanDoIt.com
  • @FitnessGov just relaunched "I Can Do It!" It's a FREE program model to help orgs/schools run inclusive health promotion programs that help transform the lives of youth + adults w/a disability. Learn how your org/school can become an #ICanDoIt site: www.fitness.gov/ICDI
  • Healthy goals are for everyone! Find out how your community org or school can apply for $5K to help transform the lives of youth + adults w/a disability through @FitnessGov’s FREE #ICanDoIt Model. Apply by Aug. 12 at www.JoinICanDoIt.com

Facebook/Newsletter

  • The President’s Council on Sports, Fitness & Nutrition is looking for community organizations and schools that want to expand their health & fitness programs by offering inclusive programming for youth or adults with a disability. Use their FREE I Can Do It! Model and apply for up to a $5,000 incentive to support your program. Check out the I Can Do It! Model at www.fitness.gov/ICDI. Submit your proposals for the incentive opportunity by August 12 at https://www.JoinICanDoIt.com. #ICanDoIt
  • The President’s Council on Sports, Fitness & Nutrition just relaunched "I Can Do It!" It’s a FREE model that helps community-based organizations and schools run inclusive health promotion programs to transform the lives of youth and adults with a disability. Learn more about how your organization or school can become an #ICanDoIt site at www.fitness.gov/ICDI. Also check out this opportunity to earn up to $5,000 to implement and evaluate your #ICanDoIt program at https://www.JoinICanDoIt.com.
  • Healthy goals are for everyone! Find out how your community organization or school can receive $5,000 to help transform the lives of youth and adults with a disability through the President’s Council on Sports, Fitness & Nutrition’s FREE “I Can Do It!” Model. See all the new resources available at www.fitness.gov/ICDI and submit your applications for the incentive opportunity by August 12 at https://www.JoinICanDoIt.com. #ICanDoIt


Other Marketing Resources

These resources offer recommendations and guidance for creating inclusive and effective marketing messages.

Community Tool Box
Center for Community Health and Development, University of Kansas
The Community Tool Box is a no-cost, online public resource managed by the University of Kansas. The Table of Contents outlines 46 chapters on community and program building skills. The specific chapters listed below may be of specific interest as you market your program.

Communicating With and About People with Disabilities
Centers for Disease Control and Prevention (HHS)
This informational sheet describes the importance of people first language, and includes a list of examples.

Gateway to Health Communication & Social Marketing Practice
Centers for Disease Control and Prevention (HHS)
This webpage includes tools and templates that can be used to develop health communication and social marketing campaigns.

Making Health Communication Programs Work
National Cancer Institute (HHS)
This online book outlines the planning steps involved in successful health communications. The book also contains tips and suggestions for tailoring recommendations to your specific program.

Five Steps for Inclusive Health Promotion
National Association of County & City Health Officials
This document outlines five action steps to ensure that health promotion programs are inclusive and accessible.

Five Steps for Inclusive Communication: Engaging People with Disabilities
National Association of County & City Health Officials
This document describes key steps when developing and delivering communication to individuals with a disability.

The "SMOG" Readability Test
Prevention Research Center, University of South Carolina
This readability test can be used to ensure program materials are at an appropriate reading level for participants and recruits.

Content created by President’s Council on Sports, Fitness & Nutrition
Content last reviewed on July 12, 2018