Tuesday, September 6, 2016
As the President’s Council on Fitness, Sports & Nutrition celebrates 60 years of helping Americans be active and healthy, the National Foundation on Fitness, Sports & Nutrition has teamed up with Multi-Platinum and Grammy-nominated recording artist Jordin Sparks to release the new anthem song for the #0to60 Campaign.
The Foundation partnered with Hip-Hop Public Health, a nonprofit focused on using the power of music to inspire healthier lifestyles, to create a new anthem as an update to the “Chicken Fat” song that was released by the President’s Council under the Kennedy Administration and used to motivate millions of students to engage in physical activity in the 1960s. The American Idol winning Sparks was joined on the track by hip-hop pioneer, Doug E. Fresh, and Grammy-nominated children’s artist, Brady Rymer.
“Music makes us move. It is a powerful yet underutilized public health tool for getting kids up and moving,” said Dr Olajide Williams, President Hip Hop Public Health. “The mission of the #0to60 Campaign is the mission of Hip Hop Public Health. We are honored to have helped create this song with our Producer Quennel “Q” Worthy.”
Sparks brings her personal commitment to the #0to60 Campaign as she launches her M.A.D. Kids program that is aimed at empowering youth to Make A Difference through service activities focused on healthy positive lives.
“My passion is sending positive messages to kids and I’m thrilled for my M.A.D Kids Program to join the #0to60 Campaign,” said Sparks. “Adopting a healthy lifestyle continues to be an extremely important personal mission to me and I am excited for this new song to motivate more kids & families to have fun while being active and healthy together.”
The song joins the #0to60 Campaign, a national public health initiative to inspire every American to be active, play sports, and eat healthy for the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition. Throughout the #0to60 Campaign, the President’s Council and National Foundation, along with partners across the country, will be providing the country with the information, resources, and inspiration needed to accelerate our journey to living healthy.
“The Foundation believes in the power of music and we are thrilled to partner with Hip Hop Public Health as well as accomplished artists like Jordin Sparks, Doug E Fresh and Brady Rymer to inspire the country to go from #0to60,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “With Jordin’s extensive background in philanthropic endeavors and her desire to motivate youth through her M.A.D. Kids program, we will be able to engage even more Americans with our new anthem!”
President’s Council member and Principal Dancer Misty Copeland, added, “I would not have gotten where I am today, if it were not for developing healthy lifestyle habits as a kid. As someone who dances professionally, I can’t wait to get moving to the #0to60 anthem with my friends and family as we work to get 60 minutes of physical activity every day. In the spirit of #0to60, I challenge all families to do the same, as we show the country that the fastest way to living healthy starts right now!”
About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.
About the President’s Council on Fitness, Sports & Nutrition
The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating. The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.
About Hip-Hop Public Health
Hip Hop Public Health is a 501(c) 3 organization focused on closing the “engagement” gap between public health communication and urban life. Through a research-driven developmental process we work with notable artists and musicians to produce free health music and entertaining multimedia curricula for children, designed to improve health literacy and impart behavioral skills required for healthy living. For more information visit: www.hhph.org.
About M.A.D. Kids
M.A.D. Kids is a program of The M.A.D. Girls, Inc. This is a club geared towards kids in the K-8th age range. It's free to join! This program will encourage kids to get fit with their friends and family, eat healthy, and make a difference in their community. There will be opportunities for awards and recognition. Launching soon with more details at http://www.themadgirls.com/ #madkids
For media inquiries, contact:
National Foundation on Fitness, Sports and Nutrition
Meredith Aronson, Director of Partnerships & Marketing
Hip-Hop Public Health
Tony Drootin, Board of Directors
M.A.D. Kids / Jordin Sparks
Victoria Varela,Varela Media