Wednesday, August 31, 2016
Sports & Nutrition
Today, in celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, the National Foundation on Fitness, Sports & Nutrition, Funny Or Die, and SS+K launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and Comedic Actor Nick Offerman.
The “History of Exercise” video showcases Nick Offerman humorously engaging in various fitness trends that have shaped the last six decades, with special encouragement from the First Lady and his wife, actress Megan Mullally. The video underscores the fact that while fitness routines may have changed over the years ---and that some earlier trends have rightfully not stood the test of time--- the importance of adopting a healthy lifestyle has remained the same.
“The habits that we've been emphasizing the past six years through the Let’s Move! initiative --- habits like eating healthy and staying active --- are what the President’s Council on Fitness, Sports, & Nutrition is all about,” said First Lady Michelle Obama. “And when it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you’ll incorporate physical activity into your life on a regular basis.”
The History of Exercise video will also be featured on the new #0to60 App and mobile-ready website (0to60fitness.org) that was also launched today by the Foundation to celebrate the President’s Council’s 60th Anniversary. These new tools provide Americans with simple and fun physical activity and nutrition tips to jump start healthy habits as well as resources and programs for families, communities, and schools designed to support individuals on their journey to living a healthier lifestyle. The #0to60 App is available for free download from the App Store for all iOS devices. The website can be accessed on any desktop, laptop, or mobile-ready device.
The video, app and website release kicks off the fall activities of the #0to60 Campaign, a national public health initiative to inspire every American to participate in regular physical activity and good nutrition. Through the #0to60 Campaign, the President’s Council and Foundation, along with partners across the country, are focused on providing Americans with the information, resources, and inspiration needed to build a healthier, more productive nation.
“The #0to60 Campaign is about you. It is about making healthier choices-- both big and small-- every day,” said Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition. “Whether it is adopting a new healthy habit or being more physically active, it’s about starting your journey because the fastest way to living healthy starts right now. We are excited to have First Lady Michelle Obama and Nick Offerman help us kick off #0to60, and we also want to thank our partners who have joined the campaign to help Americans be active and healthy.”
The congressionally chartered Foundation teamed-up with some of the nation’s health and fitness leaders to launch the video and app, including the American Heart Association (AHA), as the lead partner for the video, the American Council on Exercise (ACE), as the expert fitness content provider for the app and supporting partner for the video, and the International Health, Racquet & Sportsclub Association (IHRSA), a supporting partner of the video. SS+K provided the Foundation creative oversite for the development and execution of the #0to60 Campaign and History of Exercise video.
“The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “We are excited to work with the creative teams from Funny Or Die & SS+K as well as industry leaders like the American Heart Association, the American Council on Exercise, and the International Health, Racquet & Sportsclub Association to inspire the country through the #0to60 Campaign.”
About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.
About the President’s Council on Fitness, Sports & Nutrition
The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating. The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.
About Let’s Move
In 2009, First Lady Michelle Obama planted the White House Kitchen Garden on the South Lawn to initiate a national conversation around the health and wellbeing of our nation. In time, that conversation led to Let’s Move!, an initiative launched in 2010 dedicated to helping kids and families lead healthier lives.
Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years; giving parents helpful information and fostering environments that support healthy choices; providing healthier foods in our schools; ensuring that every family has access to healthy, affordable food, and, helping children become more physically active. Learn more about Let’s Move! at www.letsmove.gov.