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Adolescent Health: Think, Act, Grow Registered Trademark

The phrase Adolescent Health: Think, Act, Grow® (word mark) and the TAG logo (logo mark) are registered trademarks of the U.S. Department of Health & Human Services. Please use the following guidelines from the HHS Office of the General Counsel when using the TAG word mark or logo mark.

When using the TAG word mark

  • Use the full name of TAG and registered trademark symbol (the “word mark”) at least once in an article, publication, webpage, blog post, slide, email, or other document, either the first time it is used or in the most prominent place.
  • Use the format below (initial caps, bold type, words followed by registered trademark symbol ®) and be consistent in its use across all documents, webpages, etc.
  • After the initial use, you can use the abbreviation TAG with no ® symbol.
  • Whenever possible use the registered trademark as an adjective, not a noun.
    • Example: The Adolescent Health: Think, Act, Grow® (TAG) call to action involves….”
    • Exception: When using the registered trademark in a title slide or a document header you can use it as a noun. Example: Adolescent Health: Think, Act, Grow®: An Overview
  • Use this statement in the footer or at the end of printed materials, slide presentations, and web pages: “Adolescent Health: Think, Act, Grow® and the logo design are registered trademarks of HHS.”
  • Do not combine the registered trademark with the name of any licensee or third party product, program or service to create a composite mark.

How to create the official registered trademark symbol:

  • Press Ctrl+Alt+R; this will produce the ® symbol in one step.
  • In some versions of MS Office programs, the symbol ® is located under Insert → Symbols → More Symbols → Special Characters.

When using the TAG logo mark:

  • Ask OAH for a jpg version of the TAG logo (the “logo mark”).
  • Do not use the registered trademark symbol (®) with the logo.
  • Instead, use one of the following phrases below the logo:
    • “Registered, U.S. Patent and Trademark Office” or
    • “Reg. U.S. Pat & TM Off”

Additional Information:

  • HHS and non-HHS partner organizations can use TAG materials that feature the TAG logo mark and the TAG word mark AND can reference the word mark in describing the program.
  • HHS partner organizations can use the TAG logo mark without obtaining a license.
  • Non-HHS partner organizations that plan to use the TAG logo mark on their web site and/or other materials that they create themselves must contact OAH about obtaining a license.

When to contact OAH

  • Please share information about any “unauthorized or questionable” use of the TAG logo mark or TAG word mark with OAH right away.
  • Contact OAH if you have questions, want to request a license, or if you want OAH to review sample materials that contain the TAG logo or word mark, by sending an email to emily.novick@hhs.gov.
Content created by Office of Adolescent Health
Content last reviewed on February 26, 2019