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What is TAG?

Adolescent Health: Think, Act, Grow® (TAG) builds on previous national initiatives in adolescent health. OAH convened leaders of national organizations in the fields of health, social services, faith-based communities, and education; and parent and youth serving groups to develop and implement TAG. These groups identified the five essentials for adolescent health and possible roles and responsibilities that, together, have helped inform this national effort.

TAG calls upon organizations and individuals working with adolescents to prioritize activities that improve adolescent health, including physical, social, emotional, and behavioral health. The OAH is leading this effort.


Background

The goal of TAG is simple: to spark actions that can support the healthy development of all of America’s adolescents. TAG offers concrete roles and responsibilities for stakeholders having direct contact and influence with adolescents, including professionals from after school or community-based programs, education, faith-based, health care, public health, and social service settings. As noted above, TAG builds on prior and on going initiatives to improve adolescent health, including Healthy People 2020, a 10-year plan for improving the nation’s health which contains national objectives to support better adolescent health in the United States.

TAG also provides parents and families and adolescents with resources and ideas for action they can take to support teen health, prevent problems and locate services when they are needed.


Naming TAG

As OAH developed the Adolescent Health: Think, Act, Grow® (TAG) effort, it sought input from stakeholders on what to call this initiative. What to call a financially modest but visionary effort intended to spur broad participation and actions to improve adolescent health and development by focusing on the positives and opportunities of adolescence as well as the risks?

The name TAG is intended to reflect that vision. OAH encourages all who care about young people to think of ways to prioritize adolescent health in their work and personal life. A great deal is known about effective approaches for working with adolescents, and that information can be used to take concrete action to support their health and healthy development. OAH urges those who care about adolescents to think of ways to prioritize adolescent health, to act to promote their health through investments and programs, and to support adolescents’ overall growth today and into the future.

The playful nature of the name “TAG” harkens back to the joys of playing tag in early childhood, and serves as a reminder that adolescents are still children, not just small adults. They still like to play and still need adults to guide and support them during this critical developmental period.

"TAG" also reminds us to recognize and appreciate each adolescent as the individual he or she is. We identify individuals with name tags, the military issues "dog" tags, we tag people's pictures online, and even see neighborhood blocks or areas tagged with graffiti.

Finally, the name “TAG” conveys the idea that this effort involves multiple players, and is not the responsibility of a single entity. OAH urges adults and others who care about adolescents to think of ways to prioritize adolescent health, to act to promote their health through investments and programs, and to support adolescents’ overall growth today and into the future.

TAG, you're it!

Adolescent Health: Think, Act, Grow® and the logo design are registered trademarks of HHS. Learn more about when and how to use the registered trademark.

Content created by Office of Adolescent Health
Content last reviewed on March 5, 2018