The National Campaign to Prevent Teen and Unplanned Pregnancy
Project Overview: The National Campaign to Prevent Teen and Unplanned Pregnancy (the Campaign) uses Design Thinking as a strategy to unlock innovation and develop solutions to complex challenges. In order to accomplish this goal, the Campaign has implemented Innovation Next, a program that engages two cohorts of approximately 10 innovation teams who are using Design Thinking to address complex problems like reducing rates of teen pregnancy. Design Thinking, done right, guarantees that you will find solutions to the problems you seek to solve through insights that come directly from the target audience. You can’t move forward without a deep empathy for your audience gained through interviews and observation.
Geographic Area Served: National