May HHS components use private sector or contractor logos on Government publications or on other Government communication products?

No. Such use is prohibited. Whether or not the private sector organization is non-profit or commercial is not a factor.

Private sector logos constitute institutional advertising. Using a private sector logo on a Government communication product (regardless of intent) implies that the Government favors or endorses all that which the logo represents.

Section 13 of the Government Printing and Binding Regulations, published by the Joint Committee on Printing, Congress of the United States makes clear:

“No Government publication or other Government printed matter, prepared or produced with either appropriated or nonappropriated funds or identified with and activity of the Government, shall contain any advertisement inserted by or for any private individual, firm, or corporation; or contain material which implies in any manner that the Government endorses or favors any specific commercial product, commodity, or service.