What kinds of things should I consider when proposing a new domain name?

Answer:

There are two primary principles to remember when developing a new domain name.

Research indicates that most Web users do not search for Web sites by guessing at the domain name, they typically use search engines and search by topics.
The domain name provides information about the site owner (.GOV means that a governmental entity is responsible for the site).

When proposing a first-level domain name, the use of .GOV indicates that the site is owned and/or sponsored by the government. Unless there is a compelling business reason (and the Secretary approves), the use of other first-level domains (e.g. .com, .org, .biz, etc.) will not be approved.

When proposing a topical name in conjunction with the first, second, or other domain level, the topical name should be:

Easy to understand,
Easy to spell and does not use numbers (for marketing purposes), and
Should reflect appropriately upon the Department and program.

For example, a topical name for a program about ending slavery around the world should not be named 'slavery.gov' as the connotation is that the government supports slavery. Also, do not use organizationally-based acronyms that may be unfamiliar to the public or whose spelling could be easily misinterpreted or misrepresented. To determine the public perception of a domain name, usability testing should be conducted.

For more information please review the HHS Domain Name Policy. Additionally, OMB Policies for Federal Websites and implementation guidance is available at http://www.webcontent.gov.

Last Updated: 5/1/2008