4D. Tobacco Content Syndication Pilot
FDA also launched a pilot content syndication project last year in collaboration with the Centers for Disease Control and Prevention. The goal was to more widely disseminate important health and regulation information while delivering resource-strapped partners and health groups free, timely, relevant, and accurate web content. Partners benefit as they can now provide free tobacco-related web content and open up resources for other efforts.
FDA invested in content syndication to broadly share online health information and meet growing audience demand for up-to-date reliable health-related content across the web. Syndication allows multiple partners to subscribe to and automatically display up-to-date content on their webpages. The groups providing this content benefit by strategically reaching new audiences and increasing exposure to and reach of messages. The websites displaying syndicated content benefit by utilizing a low-cost, simple way to add reliable content without losing visitors by linking to outside websites. In addition, syndication helps meet the Open Government Initiative by improving health information dissemination by collaborating to improve reach, access and trust of health messages and allowing for strategic placement of content on partner websites.
Bringing this technology to the FDA requires new technology and CDC and FDA are working to develop and implement business requirements, technologies and research requirements. In addition to the technological components of the project, both agencies are working to develop a data-driven strategy for developing, disseminating and evaluating the content used in the syndication project.