FOR IMMEDIATE RELEASE
June 27, 2012
Contact: OASH Press Office
AIDS.gov embraces new digital government strategy
Federal HIV/AIDS website updated using responsive design
On National HIV Testing Day, the U.S. Department of Health and Human Services announced that AIDS.gov, the gateway to all federal HIV /AIDS information and resources, has been relaunched and redesigned using responsive design.
Responsive web design is a next-generation web development method of designing content so that it works well on both a laptop screen and a smartphone, automatically adjusting its size to fit the screen. Since smartphones, tablets, computers, TVs and video game consoles all have different content display capabilities, use of responsive web design ensures that a site’s content is equally accessible via all devices without adding the extra cost of designing and maintaining separate “standard” and “mobile” sites.
AIDS.gov is among the first full-scale federal website launched using responsive design, one of the modern tools and technologies that the Obama Administration’s new Digital Government Strategy instructs federal agencies to use in order to deliver better digital services to any device, anytime, anywhere.
“With so many Americans accessing the Internet via mobile devices, federal agencies are beginning to adapt to better meet the public’s information needs,” said Howard K. Koh, MD, MPH, HHS assistant secretary for health. “Redesigning AIDS.gov using responsive web design ensures that more Americans can easily access critical information about HIV/AIDS, including the latest news on the government’s efforts to usher in an AIDS-Free generation.”
AIDS.gov was first launched in 2006 on World AIDS Day. Since then, the web site has remained in the vanguard of the use of new technologies, adding podcasts and social media in 2007 and 2008, and releasing the HIV Testing Sites and Care Service Locator – an online location-based search tool for HIV testing and care services – in 2009. It launched a mobile website, optimizing additional services for mobile use in 2010 and 2011.
Visitors to AIDS.gov can navigate through a wealth of HIV/AIDS resources: the latest HIV/AIDS news; basic HIV/AIDS information on prevention, testing, treatment, and care; and information on federal HIV/AIDS resources, including the National HIV/AIDS Strategy. It also includes podcasts and a blog with posts by federal officials and others working to combat HIV/AIDS.
The launch of the redesigned site coincides with National HIV Testing Day (NHTD), which is observed every year on June 27. The Centers for Disease Control and Prevention estimate that one-in-five of the more than one million people living with HIV in the United States are unaware of their infection. As a result, they are unable to access life-extending care and they may unknowingly pass the virus on to others. AIDS.gov promotes NHTD and the many free testing opportunities offered across the nation today, in cooperation with federal and non-federal partners, and often sees a spike in visitors around the observance. This year, more of these visitors will be able to easily access the information they are seeking as a result of the new responsive design.
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Last revised: June 27, 2012