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HHS HealthBeat (July 21, 2014)

Teen bingers’ brands

From the U.S. Department of Health and Human Services, I’m Ira Dreyfuss with HHS HealthBeat.

A study indicates that youth binge drinking is concentrated among relatively few alcohol brands.

Researchers with the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at Johns Hopkins looked at survey data on 1,000 people between the ages of 13 and 20.

At Johns Hopkins, researcher David Jernigan:

“The top 25 brands accounted for 46 percent of all binge reports. Furthermore, a number of these brands were far more likely to show up in youth binge drinking than their overall share of the adult market would suggest.”

Jernigan says about 4,300 people under 21 die each year because of alcohol use.

The study in the Journal of Substance Abuse was supported by the National Institutes of Health.

Learn more at healthfinder.gov.

HHS HealthBeat is a production of the U.S. Department of Health and Human Services. I’m Ira Dreyfuss.

Last revised: July 21, 2014