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Making a difference in how people find health information, today and into the future.

Content Strategy-related Posts

Content strategy guides how we present information through our sites, applications, social media accounts and other forms of digital communication.

  • Moving a great idea from conceptualization to execution can be challenging, especially when you want to keep your budget in check. Storyboards can greatly assist in this process, and it’s a tool HHS used to develop new animated videos for StopBullying.gov.

  • FDA’s first youth tobacco prevention campaign, “The Real Cost,” targets at-risk youth aged 12-17 who are open to smoking or already experimenting with cigarettes.

  • Every HHS priority website includes a useful feature that allows users to submit feedback directly to the Department. We call it our Voice-of-Consumer Tool - or VOC Tool for short.

  • Improvements and enhancements for HealthCare.gov and the Health Insurance Marketplace continue to advance every day.

  • Over the weekend, we made more than two dozen important fixes to the HealthCare.gov application as part of the steps we are taking to improve performance and functionality.

  • This was a week where we made progress, and also ran into some roadblocks that slowed us down. The focus is on working through our punch list, one by one.

  • As part of the “Tech Surge,” we’ve added key personnel from the government and private sector, including expert engineers and technology managers.

  • As you know, one of the places we’ve seen a lot of consumer frustration is in their ability to successfully create an account. This issue was identified on October 1 and we’ve made significant progress since then to deliver a much smoother process for consumers.

  • Working over the weekend with its new management structure in place the HealthCare.gov tech team has put into place fixes to address performance and functionality and will continue to make progress each week.

  • The Data Services Hub is a tool to help you and your family get affordable, quality health care.