Content Strategy-related Posts

Content strategy guides how we present information through our sites, applications, social media accounts and other forms of digital communication.

12 Big Ideas and Predictions for 2013

HHS and the Federal Web Managers Council have teamed up to bring you 12 big ideas and predictions for 2013.
Coordinating Cross-Platform Messages on Food Safety

Americans eat a lot on Super Bowl Sunday; to help the public eat healthy HHS coordinates food safety tips across the web
Creating SEO-friendly Content

SEO-friendly content is part of a successful digital strategy. Learn SEO best practices that will help search engines find your content.
How Search Engines Work

Search engine optimization (SEO) is a vital to any digital strategy and allow you to create content that gets found.
Maps and Mapping at HHS

Health information is becoming more integrated with mapping tools, here’s a few of the ways maps are being used at HHS.
HHS Video Sharing on YouTube

When HHS began publishing digital shorts, recording press events, and holding video contests, it was natural for us to use YouTube. We want to meet the public where they are.
Updating with the Times: Hello from the new Digital Communications Division

Effective today, ASPA’s Web Communications and New Media Division becomes the Digital Communications Division
American Heart Month at HHS

February 1st marked the beginning of American Heart Month, a time to think about what you can do to improve your heart health.
Beyond Web Metrics – Taking a Broader View

As part of SAMHSA’s Web improvement efforts, Web metrics are used in conjunction with customer feedback and social media engagement.
HHS Voice-of-Consumer Tool: Collecting Qualitative Data

HHS recently presented its Voice-of-Consumer Tool to Federal Web Managers. This tool collections feedback from site visitors on their overall experience.

12 Big Ideas and Predictions for 2013

Coordinating Cross-Platform Messages on Food Safety

Creating SEO-friendly Content

How Search Engines Work

Maps and Mapping at HHS

HHS Video Sharing on YouTube

Updating with the Times: Hello from the new Digital Communications Division

American Heart Month at HHS

Beyond Web Metrics – Taking a Broader View

HHS Voice-of-Consumer Tool: Collecting Qualitative Data

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