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Reaching Teens Through Tumblr

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Bullying stops teens from being who they want to be, prevents them from expressing themselves freely, and might even make them feel unsafe. Bullying can happen anywhere, both in person and online. In this age of constant connectivity and understanding the value teens place on their social networks, it’s only fitting to try and better reach them digitally.

It’s no surprise that teens and tweens are highly visual and socially oriented. They’re constantly on their phones and social networks sharing photos, providing encouragement to their friends, and communicating in a variety of ways. We saw this as an area where StopBullying.gov could grow and help reach teens where they are.

Image from the StopBullying.gov Tumblr account showing teens sitting around a table. Bold lettering above the image reads “I want to thank my friends who were there for me when it mattered most.”This week, StopBullying.gov launched a Tumblr page. This social network is a service popular among teens and preteens which allows users to post photos and other content to a short-form blog. We will use this page to engage youth from across the country to take a stand against bullying in their schools. In bringing StopBullying.gov to Tumblr, we hope to start a conversation and encourage followers to be more than a bystander.

The StopBullying Tumblr page will feature inspirational and proactive messaging through graphics, quotes, and animated gifs, all aimed at encouraging teens to engage with each other in a positive way. It will use plain language to talk to teens and tweens. These messages will focus on being a good friend, drawing inspiration from positive social outlets, all in an effort to stop bullying.

This approach plays in to the Digital Strategy as it not only uses the places where teens most interact, but it also takes a more creative approach, relying heavily on graphics to drive our messaging. As the site evolves, we will include user-generated content to tap into the creativity of teens across the country. This will be a great tool to solicit ideas from teens and make them a part of this national conversation on bullying.

We hope you “stumble” upon our StopBullying Tumblr page and share not only with your social networks, but also with the teens in your life.

What other health-related topics would you like to see start a tumblr account?

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