Nearly half of all Americans now own smartphones . Over 20% own tablets. For a growing number of people, these mobile devices are their only means of accessing Web content.
Two years ago, the National Cancer Institute (NCI) watched the number of visits and queries coming to www.cancer.gov from mobile devices double every six months. It was time to go mobile. The work was pioneering, but in February, m.cancer.gov went live. Information on every major cancer type was made available in a mobile format, and the site even allows direct phone or email contact with NCI’s cancer call center. Smartphone visitors can call or email NCI’s cancer call center directly from the site. Learn more at the mobilegovwiki.
Cancer.gov is one of 12 websites that HHS has already optimized for mobile use. We have also developed more than 20 mobile health applications. Going mobile is a critical concern for us. A comScore report released in January shows 16.9 million mobile users in the U.S. accessed health information during the three-month average period ending November 2011, growing 125% from the previous year.