The way girls access the internet is changing. Instead of relying on desktop computers, which only offer girls a fixed portal to the internet, more and more girls now get the information they need anytime, anywhere with mobile devices. In fact, according to Pew Research girls are nearly 50% more likely to access the internet “mostly on cell phones” than boys.
According to these findings, 76 percent of girls ages 12 to 17 have mobile access to the internet. Of that group, 29 percent mostly use their cell phones to access the internet.
These data mirror the web analytics we see at the Office on Women’s Health (OWH). In May 2013, 22 percent of girlshealth.gov users came to our site via a mobile or tablet device.
With this move toward on-the-go internet browsing, OWH rebuilt the girlshealth.gov website in responsive design. Responsive design is a more flexible way to build websites. It ensures that images and other content resize automatically, giving users the same experience whether they access the site from a desktop, tablet, or mobile device.
Now, if girls have questions about their well being (fitness, relationships, mental health) or parents and teachers have questions about adolescent health, they simply need to pull out their mobile devices to get the information they need, when they need it.
Girlshealth.gov joins other HHS sites, such as AIDS.gov and BeTobaccoFree.gov, which paved the way for responsive design at HHS. Like these sites, OWH used a version of the proprietary content management system (CMS) Percussion to publish and maintain girlshealth.gov.
Improving girlshealth.gov’s accessibility aligns it with HHS’s digital strategy to advance and update the agency’s digital services. To continue enhancing the site, OWH will work to keep the content up-to-date and fresh, ensuring girls and their parents and educators can always rely on girlshealth.gov for trustworthy information that’s important to girls.