I'm sorry, but this sounds like so much management speak, the kind of thing you have to say, not because it is so revolutionary but more because a new manager is in charge and putting his mark on things. If you really want to speak clearly to your audience, the people, why call this "digital strategy," a term that clearly begs definition. Can't you just say clearly what you want to say? And BTW, I think the government web sites have generally been leaders in how web sites should be done. Truth be known, HHS has been at the forefront of this. HHS and other government agencies have applied the science of usability and testing and spread the word among themselves, unlike many commercial web sites that prefer razzle-dazzle. Your tone seems to imply that the government has been behind the curve and that just is not true.
Making a difference in how people find health information, today and into the future.