I have to suggested to my agency (CMS) that they consider approaches to promoting Health Insurance Marketplaces that will appeal to new workers and young workers (key market segments). My suggestion is a role-playing simulation of 'Build a Marketplace Health Plan'. Player roles would include Insurers, Employers, Consumers, Clinicians, and Regulators. Each player would get a fact package about the mythical State of Columbia, and an interest package specific to their role. Players would negotiate and bargain to include or exclude certain benefits and the plan would be scored by the game, based on population covered and cost per person. The app level game could be stepped up with more data and live umpires to something like a Model United Nations approach and marketed to school systems and colleges.
Making a difference in how people find health information, today and into the future.