Many federal agencies are choosing to use social media to help meet the goal of doing more with less. Why? Because social media tools offer free and easy pathways to reach out directly to the public. There are staff or contractor costs associated with operating them, of course, but the platforms themselves are no-cost and easy to use.
But how do you know if you’re using the right platforms? And are you using them to their full potential?
The Centers for Disease Control and Prevention’s National Prevention Information Network (CDC NPIN) is hosting a webcast series titled, “In the Know: Social Media for Public Health” to answer these questions. Each webcast will feature social media experts discussing how to use the latest tools for the greatest public health impact.
NPIN’s “In the Know” webcast series aims to celebrate the diversity and power of social tools. Over the next three months, these webcasts will provide basic information, tips, and hints on how public health organizations can use social media to promote public health and expand outreach initiatives. The webcasts will also provide a great opportunity to ask questions and learn from fellow public health practitioners. Use hashtag #SM4PH to follow along and ask questions on Twitter. You can also submit questions before or during the webcast to firstname.lastname@example.org.
Each webcast begins at 2:00 p.m. (EST). Dates and topics include:
- March 12 – LinkedIn and SlideShare
- April 2 – Gaming and Mobile
- April 23 – Facebook and Image Sharing (Instagram, Pinterest, and Flickr)
- May 14 – Google+ and YouTube
- June 4 – Social Media Measurement and Evaluation
Learn more and register for the upcoming webcast series. We look forward to your participation!
Follow @CDCNPIN and #SM4PH and help spread the word.
NOTE: This article was originally posting on the AIDS.gov Blog.