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HHS Launches Tobacco Free Website Using Digital Strategy Best Practices

Thursday, November 15, 2012

Today we launched BeTobaccoFree.gov. This site brings together the best tobacco-related information from across HHS. It’s done in the spirit of the Digital Government Strategy, providing consumers with one-stop access to more than 120 different collections of tobacco-related web content from across the federal family. In addition, more than 100 redundant or outdated websites are being taken down as part of this effort.

Some key features of the site:

We conducted extensive usability testing to make sure information is well organized and straightforward. The site is not organized by which agency or program provided the information. It’s structured around how users naturally search for information and resources. Feedback is collected daily through our Voice of Consumer survey tool. We’ll use the data to make continuous site improvements.

The material is presented in a range of formats, including text, video, audio, and infographics. This allows visitors to use several learning methods. Infographics convey a lot of knowledge in a little space. This is one of the infographics on the health benefits of quitting smoking. See how clearly the message comes across?

In keeping with the Digital Government Strategy, BeTobaccoFree.gov is mobile-friendly. The site was built using responsive design, meaning it resizes automatically to any screen size, from desktop to tablet to smartphone.

The website’s social media dashboard, “Say it—Share it,” offers real-time updates from HHS tobacco-related social media channels, including Facebook, Twitter, YouTube, Tumblr, and other platforms.

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Submitted by Anonymous on
BeTobaccoFree.gov looks like a great website. Great job with the design!